Is Structured Observation a Valid Technique to Measure Handwashing Behavior? Use of Acceleration Sensors Embedded in Soap to Assess Reactivity to Structured Observation

Pavani K. Ram University at Buffalo, Buffalo, New York; ICDDR,B: International Centre for Diarrhoeal Disease Research, Dhaka, Bangladesh; Unilever R&D, Bebington, Wirral, United Kingdom; 4-Front Research, Capenhurst, Cheshire, United Kingdom; Emory University, Atlanta, Georgia; Water and Sanitation Program, The World Bank, Washington, DC

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Amal K. Halder University at Buffalo, Buffalo, New York; ICDDR,B: International Centre for Diarrhoeal Disease Research, Dhaka, Bangladesh; Unilever R&D, Bebington, Wirral, United Kingdom; 4-Front Research, Capenhurst, Cheshire, United Kingdom; Emory University, Atlanta, Georgia; Water and Sanitation Program, The World Bank, Washington, DC

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Stewart P. Granger University at Buffalo, Buffalo, New York; ICDDR,B: International Centre for Diarrhoeal Disease Research, Dhaka, Bangladesh; Unilever R&D, Bebington, Wirral, United Kingdom; 4-Front Research, Capenhurst, Cheshire, United Kingdom; Emory University, Atlanta, Georgia; Water and Sanitation Program, The World Bank, Washington, DC

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Therese Jones University at Buffalo, Buffalo, New York; ICDDR,B: International Centre for Diarrhoeal Disease Research, Dhaka, Bangladesh; Unilever R&D, Bebington, Wirral, United Kingdom; 4-Front Research, Capenhurst, Cheshire, United Kingdom; Emory University, Atlanta, Georgia; Water and Sanitation Program, The World Bank, Washington, DC

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Peter Hall University at Buffalo, Buffalo, New York; ICDDR,B: International Centre for Diarrhoeal Disease Research, Dhaka, Bangladesh; Unilever R&D, Bebington, Wirral, United Kingdom; 4-Front Research, Capenhurst, Cheshire, United Kingdom; Emory University, Atlanta, Georgia; Water and Sanitation Program, The World Bank, Washington, DC

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David Hitchcock University at Buffalo, Buffalo, New York; ICDDR,B: International Centre for Diarrhoeal Disease Research, Dhaka, Bangladesh; Unilever R&D, Bebington, Wirral, United Kingdom; 4-Front Research, Capenhurst, Cheshire, United Kingdom; Emory University, Atlanta, Georgia; Water and Sanitation Program, The World Bank, Washington, DC

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Richard Wright University at Buffalo, Buffalo, New York; ICDDR,B: International Centre for Diarrhoeal Disease Research, Dhaka, Bangladesh; Unilever R&D, Bebington, Wirral, United Kingdom; 4-Front Research, Capenhurst, Cheshire, United Kingdom; Emory University, Atlanta, Georgia; Water and Sanitation Program, The World Bank, Washington, DC

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Benjamin Nygren University at Buffalo, Buffalo, New York; ICDDR,B: International Centre for Diarrhoeal Disease Research, Dhaka, Bangladesh; Unilever R&D, Bebington, Wirral, United Kingdom; 4-Front Research, Capenhurst, Cheshire, United Kingdom; Emory University, Atlanta, Georgia; Water and Sanitation Program, The World Bank, Washington, DC

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M. Sirajul Islam University at Buffalo, Buffalo, New York; ICDDR,B: International Centre for Diarrhoeal Disease Research, Dhaka, Bangladesh; Unilever R&D, Bebington, Wirral, United Kingdom; 4-Front Research, Capenhurst, Cheshire, United Kingdom; Emory University, Atlanta, Georgia; Water and Sanitation Program, The World Bank, Washington, DC

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John W. Molyneaux University at Buffalo, Buffalo, New York; ICDDR,B: International Centre for Diarrhoeal Disease Research, Dhaka, Bangladesh; Unilever R&D, Bebington, Wirral, United Kingdom; 4-Front Research, Capenhurst, Cheshire, United Kingdom; Emory University, Atlanta, Georgia; Water and Sanitation Program, The World Bank, Washington, DC

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Stephen P. Luby University at Buffalo, Buffalo, New York; ICDDR,B: International Centre for Diarrhoeal Disease Research, Dhaka, Bangladesh; Unilever R&D, Bebington, Wirral, United Kingdom; 4-Front Research, Capenhurst, Cheshire, United Kingdom; Emory University, Atlanta, Georgia; Water and Sanitation Program, The World Bank, Washington, DC

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Structured observation is often used to evaluate handwashing behavior. We assessed reactivity to structured observation in rural Bangladesh by distributing soap containing acceleration sensors and performing structured observation 4 days later. Sensors recorded the number of times soap was moved. In 45 participating households, the median number of sensor soap movements during the 5-hour time block on pre-observation days was 3.7 (range 0.3–10.6). During the structured observation, the median number of sensor soap movements was 5.0 (range 0–18.0), a 35% increase, P = 0.0004. Compared with the same 5-hour time block on pre-observation days, the number of sensor soap movements increased during structured observation by ≥ 20% in 62% of households, and by ≥ 100% in 22% of households. The increase in sensor soap movements during structured observation, compared with pre-observation days, indicates substantial reactivity to the presence of the observer. These findings call into question the validity of structured observation for measurement of handwashing behavior.

Author Notes

*Address correspondence to Pavani K. Ram, University at Buffalo, Rm 270 Farber Hall, 3435 Main Street, Buffalo, NY 14221. E-mail: pkram@buffalo.edu

Financial support: This study was commissioned by the Water and Sanitation Program with funding from the Bill and Melinda Gates Foundation to help the Water and Sanitation Program learn how to scale-up hand washing behavior change interventions. ICDDR,B acknowledges with gratitude the commitment of these institutions to the Centre’s research efforts.

Authors’ addresses: Pavani K. Ram, University at Buffalo, Buffalo, NY, E-mail: pkram@buffalo.edu. Amal K. Halder, M. Sirajul Islam, and Stephen P. Luby, ICDDR,B, Shaheed Tajuddin Ahmed Sharani, Mohakhali, Dhaka, E-mails: Amal_Halder@wvi.org, sislam@icddrb.org, and sluby@icddrb.org. Stewart P. Granger, Therese Jones, David Hitchcock, and Richard Wright, Unilever R&D, Port Sunlight, Bebington, Wirral, CH63 3JW, UK, E-mails: stewart.granger@southcentral.nhs.uk, therese.jones@unilever.com, davidh182@aim.com, and Richard.l.wright@unilever.com. Peter Hall, Unit 6, Capenhurst Technology Park, Capenhurst, Cheshire, CH16EH, United Kingdom, E-mail: Peter.Hall@4FrontResearch.co.uk. Benjamin Nygren, Rollins School of Public Health, Emory University, Atlanta, GA, E-mail: ghz8@cdc.gov. John W. Molyneaux, Water and Sanitation Program, The World Bank Group, MSN MC 6-622, Washington, DC, E-mail: jack_molyneaux@usa.net.

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